SPECIALISED TOURISM SERVICES & SUPPOR TO INDUSTRY
This category recognises the outstanding efforts of an individual or an organisation in supporting tourism in Fiji. This includes product supply, marketing &/or promotional initiatives & support services that either individually or collectively, have contributed substantially to the sustainability, awareness & success of Fiji as a tourism destination.
Private operators & individuals including Spa & Wellness operators, wedding and/or tourism event planner / supplier (excluding accommodation providers, tour & transport operators, restaurants). As a specialised tourism service provider, the entrant is unable to meet the criteria of other categories and whose product/s and service/s integrate with other tourism products to enhance visitor experience.
Product identification- 10 points
Marketing- 10 points
Customer service & professional development- 20 points
Sustainability & innovation- 30 points
Additional information- 15 points
NOTE: For short-listed entries, the site inspection will be- 15 points
Entry Guidelines Criteria Assessment:
Product Identification- 10 points
Provide a general overview of the nature & history of your operation. You must demonstrate your eligibility for entry in this category as outlined in the description above.
Detail your product mix & tariff structure. What facilities &/or services do you offer to enhance the tourism experience for your guests?
Marketing- 10 points
Who are your target markets & how did you identify them?
Describe the marketing strategies used to attract each target market & detail the success/outcomes of those strategies with supporting documentation where possible.
What is your distinctive difference & how do you promote it to attract each of your target markets? Demonstrate how potential visitors are provided with an accurate & responsible depiction of what to expect from the experience/product.
Customer Service & Professional Development - 20 points
Explain how you achieve & maintain quality customer service throughout your organization. Consider how you stay abreast of industry developments. Consider your repeat business strategy, feedback collection & change implementation. How do you identify & provide for people with specific needs? State the number of people working in the business & explain how you identify & determine professional development needs. Describe the range of training/skill development programs undertaken, how they were measured, the extent of uptake & outcomes for the business.
Sustainability & Innovation - 30 points
Describe & demonstrate your commitment to sustainability. Describe how your business engages with the local community values & culture. If local products & services are not available, briefly explain. Describe any innovations that have taken place over the history of your operation to improve your business & the specific benefits achieved. Include innovations that have taken place to improve your visitor experience, infrastructure development, new marketing ideas or sales activities. Innovations do not include routine maintenance or repairs.
General Rules and Conditions of Entry:
- Entry into this Award is open to any entity in the tourism arena that has been trading for a period of 12 months prior to the entries close-off date.
- The Award will be presented at the discretion of the judges, based on the submissions received;
- If at any time following submission of an entry, the business/organisation being put forward goes into administration, voluntary receivership, liquidation or bankruptcy, the entrant is required to advise the Secretariat in writing and accepts that the submission will no longer be eligible for an award.
For any questions or clarifications about your entry/submission process, please contact the Secretariat on:
P: 679 - 8314837 ¦E: email@example.com ¦S: etuilagivou